Murugandi
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Ultimate Frisbee Designs

10/20/2020

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I made more thumbnail designs for Frisbeewinkel, the biggest frisbee store of the Netherlands. These are visible on the website when you hover with your mouse over the banner with product categories at the top of the screen. 
This is the third category that I am making designs for: Ultimate Frisbee. Previously I made the thumbnail designs for the categories Disc Golf and Dog Frisbee. Those were easier to make because the titles of each category were self-explanatory and part of a consistent set: For "Putters" I drew a man throwing a putter into a basket, for "Midrange Discs" I designed a figure throwing an up-shot and "Distance Drivers" asked for a design of a person driving a disc, and so forth. The Ultimate Frisbee category was a bit different: the five titles of this category are "Logo, Star and Tribal Prints", "Junior Ultimate Discs", "Custom Frisbees", "Ultimate Accessories" and "Sand Socks". These titles are more varied and less in line with each other, and it did not make sense to try and directly translate these into a visual equivalent. Instead I decided to use ultimate frisbee players in action, in line with the 'action shots' I used for disc golf and dog frisbee, to form a consistent visual story throughout the website. The last two titles "Ultimate Accessories" and "Sand Socks" felt too out of sync if I used in-action-designs as well, so for those I used two characteristic products, a cap and a sock!  

#ultimate #ultimatefrisbee #frisbeeshop #frisbeewinkel
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    Welcome to my website! My name is Kim Ouweleen, my artist pseudonym is Murugandi.
    ​I am an illustrator, graphic designer, author and go teacher from Amsterdam.

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