Previously, I designed a disc golf winter logo for the guys from Next Move in Groningen. This time around, they asked me to make a logo for Disc Golf School, a new initiative to teach disc golf to kids and grow the sport throughout the Netherlands.
I had two concept sketches that I pitched to Next Move:
- A basket with chains that grow out like the branches of a tree, forming new baskets as fruits of labor. Trees are often used as a symbol of wisdom and physical and spiritual nourishment. The multiplication of the baskets is a metaphor of the passing on of knowledge and the creation of new disc golf players.
- A teacher and a pupil in a disc golf environment. The teacher shows the student where to throw and the pupil executes the shot. This was my literal translation of the idea of a school.
Although Next Move liked the idea of multiplication, they chose the second design because of its more professional feel. I added trees, a teepad, some details, colour and of course the text. Next Move also requested a black and white version. No problemo guys, roger that.
Welcome to my website! My name is Kim Ouweleen, my artist pseudonym is Murugandi. I am an illustrator, author, proofreader and go teacher from Amsterdam.
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